Elive777 takes seriously its responsibility to protect the privacy and data security of every member. This document clearly and transparently explains how we collect, use, store, and protect your information as a registered player.
By registering for or using elive777's services, you consent to the collection and use of your personal information as described in this Privacy Policy. We encourage you to read this document in full to understand your rights and responsibilities. If you have any questions, our team is available via live chat or at support@elive777.biz.
Elive777 is an online entertainment and Sports Betting platform serving users in Malaysia. We understand how critical privacy is in today's digital landscape — particularly when sensitive financial and personal information is involved. That is why elive777 has built a comprehensive data protection system fully compliant with Malaysia's Personal Data Protection Act 2010 (PDPA).
This Privacy Policy explains in detail how elive777 collects, processes, stores, and protects your personal data when you use our platform — whether via our website, mobile app, or any other communication channel we provide.
We do not sell, rent, or disclose your personal data to any third party for marketing purposes without your explicit consent. This is a commitment we uphold as a platform that takes its responsibility to the Malaysian player community seriously.
Quick Summary: elive777 collects only the data needed to deliver the best experience for you. Your data is never sold, never shared without good reason, and is always protected with the latest technology. You have full control over your data.
Elive777 collects different types of personal data depending on the services you use. The following are the categories of data we may collect:
| Data Category | Example Information | Primary Purpose |
|---|---|---|
| Identity Information | Full name, date of birth, IC / passport number | Identity verification (KYC), legal compliance |
| Contact Information | Phone number, email address, residential address | Account communications, notifications, customer support |
| Financial Data | Digital wallet account information (TnG, GrabPay, DuitNow), transaction records | Processing of MYR deposits and withdrawals |
| Activity Data | Betting history, games played, wins/losses | Legal compliance, fraud detection, service improvement |
| Technical Data | IP address, device type, web browser, operating system | Account security, technical diagnostics, fraud prevention |
| Cookie Data | User preferences, login sessions, analytics data | Improved user experience, traffic analysis |
Elive777 only collects data that is strictly necessary to deliver the services you request. We do not collect sensitive personal data such as medical information or biometric data unless required by law.
The personal information we collect is used exclusively for the following purposes:
To create and manage your elive777 account, and to verify your identity in accordance with the KYC (Know Your Customer) and AML (Anti-Money Laundering) requirements mandated under Malaysian law.
To process your deposits via Touch 'n Go eWallet, GrabPay, DuitNow, ShopeePay, Boost, FPX Maybank2u, or CIMB Clicks, and to process withdrawals to your account. Your financial data is handled with bank-grade security.
To contact you regarding your account, respond to enquiries, resolve complaints, and provide the technical support that elive777 players need.
To detect and prevent fraud, money laundering, and suspicious activity that could compromise the security of the elive777 platform and its players.
To analyse how players use the elive777 platform, identify technical issues, and improve the user experience — particularly for the mobile platform used by the majority of Malaysian players.
To keep you informed about the latest promotions, bonuses, and special events at elive777 — only if you have opted in to receive such communications. You may unsubscribe at any time.
Elive777 uses cookies and similar tracking technologies to enhance your experience on our platform. Cookies are small text files stored on your device when you visit the elive777 website.
Cookie Controls: You can manage or disable non-essential cookies through your web browser settings. Please note that disabling certain cookies may affect your experience on the elive777 platform, particularly for login functionality and session security.
Elive777 does not sell or rent your personal data to any third party for marketing purposes. However, there are limited circumstances in which we may need to share your data:
All third parties we engage are required to uphold data protection standards equivalent to those in elive777's Privacy Policy. We will not permit third parties to use your data for any purpose beyond what is stated herein.
Elive777 invests seriously in security infrastructure to ensure your personal data remains protected at all times. Key security measures we have implemented include:
All data transmitted between your device and elive777's servers is protected by 256-bit SSL encryption — the same standard used by Malaysia's leading banks.
Your data is stored on servers protected by multi-layered firewalls, strict access controls, and round-the-clock security monitoring by the elive777 cybersecurity team.
Only authorised elive777 staff with a legitimate business need are permitted to access player personal data. All access is logged and monitored.
Elive777 conducts regular internal security audits and penetration testing to identify and address any security vulnerabilities.
While elive777 implements comprehensive security measures, data security is a shared responsibility. Please use a strong, unique password, never share your login credentials with anyone, and always log out after using the platform — especially on public or shared devices.
In accordance with Malaysia's Personal Data Protection Act 2010 (PDPA), you have the following rights regarding your personal data held by elive777:
You have the right to request a copy of the personal data we hold about you. All such requests will be processed within 14 business days.
If your data is inaccurate or incomplete, you have the right to request a correction. Log in to your elive777 account or contact our support team.
You may request the deletion of your personal data under certain circumstances — subject to elive777's legal obligations to retain specific records.
You have the right to object to the processing of your data for direct marketing purposes at any time, with no explanation required.
You have the right to receive your personal data in a machine-readable format for transfer to another service provider, upon request.
Under certain circumstances, you may request that elive777 restrict how we process your data while a matter is being resolved.
To exercise any of the above rights, please contact the elive777 privacy team by email at support@elive777.biz stating the right you wish to exercise along with your account details. We will respond within 14 business days.
Elive777 retains your personal data only for as long as necessary for the purposes set out in this Privacy Policy, or as required under Malaysian law:
Once the retention period has expired, your data will be securely deleted or anonymised so that it can no longer be linked to you personally.
The elive777 platform is strictly for users aged 18 and above. We do not knowingly collect or process personal data from anyone under the age of 18. If you believe that a minor has registered on elive777, please contact us immediately at support@elive777.biz and we will take appropriate action without delay.
Elive777 employs multiple age verification methods, including identity document checks during the KYC process, to ensure all members meet the minimum age requirement. As a platform committed to responsible gaming, we take this responsibility very seriously.
Elive777 reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other legitimate reasons. When we make material changes to this policy, we will:
Your continued use of the elive777 platform following any changes to this Privacy Policy will be considered acceptance of the updated terms. We encourage you to review this page periodically.
If you have any questions or concerns, or wish to exercise your privacy rights, please contact the elive777 Data Privacy Officer through the following channels:
Please include "Privacy Enquiry" in the subject line or message header, along with your elive777 username or account number, so we can assist you as quickly and accurately as possible.
Elive777 uses the same 256-bit SSL encryption as Malaysia's leading banks — including Maybank and CIMB — to protect all data transmitted through our platform. Your data is never in transit unprotected.
This is an unwavering commitment — elive777 does not sell, rent, or disclose your personal data to advertisers or third-party data brokers. Your data exists solely to improve elive777's services to you.
You have every right to access, correct, delete, or export your personal data from elive777 at any time. We make this process as straightforward as possible through your account settings or via customer support.
All of elive777's data management practices are designed and implemented in compliance with Malaysia's Personal Data Protection Act 2010 (PDPA), ensuring your rights as a Malaysian user are fully protected.
Elive777 collects only the data genuinely necessary to provide the services you have requested. We do not collect excessive or irrelevant information beyond what is needed to operate our platform.
Elive777's security and privacy team continuously reviews and enhances our data protection policies and procedures to ensure the highest level of protection for every Malaysian player.